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AUXARCZEN

pronounced: OZARK ZEN

STUDIO

AUXARCZEN WORKS WITH CLIENTS AT EVERY BUDGET LEVEL

AT THE HEART OF THE STUDIO

We are a creative branding studio located in Taos, New Mexico dedicated to helping makers, artists, authors, and small businesses express their authentic voice. We blend strategy with handcrafted design, creating identities shaped by honesty, clarity, and a deep sense of place.  

WHY AUXARCZEN STUDIO?

Auxarczen Studio is about knowing when to add something and when to leave it alone.​ We design visual identities, book covers, and brand systems with a sense of place and patience. Our work is shaped by wide spaces, strong lines, and the belief that clarity is more powerful than decoration.

THROUGH AUXARCZEN STUDIO WE 

  • Create book cover & album art
  • Develop brand strategy & identity design
  • Create author branding and marketing materials 
  • Create logo  & visual systems
  • Develop website & digital presence design
  • Create merchandise (T-shirts, mugs, stickers)
  • Provide photography & creative direction  

EXAMPLES OF OUR WORK

Jennifer Cartright Photography
People Like You
Beautiful; Crazy
A Bird's-Eye View
May Day Reading
Auxarczen Jug
Desert Threnody
Nippon Soul - Jazz In Japan
The Incredible Lies of Lester Peabody
1971
Go!Press
Natural Anthems
Bob In The Basement
Prairie Wise

DIVING INTO THE PROCESS

Bird's Eye View Full cover

All of Michael's book cover ideas arrive about a third of the way through the first reading of the manuscript. Much of this story takes place outdoors and in a small community with a town center. Michael envisioned a bird watching all of the goings on from above. Seeing clearly, by accident, the splintered story as a whole, but unable to warn anyone. The author mentioned adding the sun to the front cover, little did he know, he finalized the back cover at the same time. 

Gothic Lodge Logo

Logo for winter ski lodge. We had a completed logo and at the last minute a change of name for the lodge took place under new ownership. Suddenly the size of the name had doubled and lengthened. We also had a series of sports activities noted with icons along the bottom. So Michael reversed the balance and went with one icon to accommodate the longer, heavier name. The logo now has a nice balanced diamond shape. Problem solved. 

Western Swing full cover

This is the third book cover Michael has done for Matt. Matt is lovely to work with, he gives the studio free reign where his covers are concerned and his stories bleed images, lots to work with. Michael tends to shy away from literal images that reflect the story within. His first instinct is to lean toward keeping the mystery of the story intact. This story was different and screamed for a road cover as it is a road novel. Jennifer Cartright, our house photographer, knew exactly where she wanted to capture the images. Every image in the book and on the cover were taken at one intersection, turning 360 degrees and snapping away. Complete inspiration turned reality. 

LET'S TALK - CONTACT US ABOUT YOUR NEXT PROJECT AT

 

auxarczen@gmail.com

(505) 596-7500

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